EXPERIENCIAH considers you a valued customer, and our priority is to offer you exceptional stays and memorable experiences. Your complete satisfaction and trust are essential to us. As part of our commitment to meeting your expectations, we have implemented a Personal Data Protection Charter. This Charter outlines our commitments to you and describes how EXPERIENCIAH uses your personal data.
SCOPE OF APPLICATION
In this Charter, “EXPERIENCIAH” refers to: The company EXPERIENCIAH SA, with its registered office at the corner of Avenue Annakhil and Bd Addolb, Suncity Project, Building B, 4th floor, Rabat; and Subsidiaries and other affiliated companies of EXPERIENCIAH SA involved in hotel operations; and Hotels operated under any of the EXPERIENCIAH brands in Morocco.
WHAT PERSONAL DATA IS COLLECTED?
At various times, we may need to collect information about you and those accompanying you, including: Contact details such as first name, last name, phone number, and email address. Personal information such as date of birth and nationality. Information about your children, including first name, date of birth, and age. Your credit card number for transactions and reservations. Information from an identity document, such as an ID card, passport, or driver’s license. Your EXPERIENCIAH loyalty program number or a partner program number, and related activity information. Your arrival and departure dates. Your preferences and interests such as smoking/non-smoking room, preferred floor, bedding type, preferences regarding newspapers, cultural interests, food and beverage preferences, etc. Your questions or comments during or after your stay at an EXPERIENCIAH property. Technical and location data generated through the use of our websites and applications.
WHEN IS YOUR PERSONAL DATA COLLECTED?
Personal data may be collected in various contexts, including:
Hotel activities: Room reservation; Check-in and payment; Hotel stay and use of services; Consumption of food or drinks at the hotel bar or restaurant during your stay; Requests, complaints, and/or disputes.
Participation in marketing programs or events: Registration for loyalty programs; Responding to satisfaction surveys; Participation in online games or contests; Subscription to newsletters to receive offers and promotions via email.
Provision of information by third parties: Tour operators, travel agencies (online or otherwise), GDS reservation systems, and others;
Internet activities: Website connections (IP address, cookies in accordance with our tracker use policy); Online forms (online booking, surveys, EXPERIENCIAH social media pages, login devices using your social media credentials, interactions with a chatbot).
Communications:
Marketing and Customer Service Communications: Sending information about your stays or promotional offers via instant messaging platforms (notably WhatsApp) when you have given your explicit consent.
THIRD-PARTY ACCESS TO YOUR PERSONAL DATA
EXPERIENCIAH operates through various hotels in multiple cities across Morocco. This means we may need to share your personal data under certain conditions. For example, data related to your stays, preferences, satisfaction, and loyalty program may be shared among hotels operating under the EXPERIENCIAH brand to improve service quality and your experience. You may object at any time to such data sharing by contacting the Personal Data Protection Department using the contact details provided in the “Your Rights” section. Only authorized internal personnel and individuals or legal entities with a legal, contractual, or conventional right to access the data (such as the website host and the provider of the online booking solution) may receive this information. As the online booking solution provider is located outside Morocco, a transfer of data abroad occurs, ensuring your personal data is protected in accordance with data transfer legislation. Finally, under local regulations, we may be required to share your information with local authorities if required by law.
COOKIES AND OTHER TRACKERS
EXPERIENCIAH uses cookies and other tracking tools on its websites to enhance your browsing experience, measure audience engagement, and offer tailored content. For more information on the use of these tools, please refer to our cookie policy available via the “Cookies” link at the bottom of our websites.
PROCESSING IN COMPLIANCE WITH LAW N°09-08
To provide accurate information about the use of your personal data, the table below summarizes all processing activities, their purposes, the categories of data involved, and any data transfers outside the country, if applicable. All processing activities listed below have been submitted to the CNDP under the appropriate declaration or authorization regime. Personal data transferred abroad is for hosting, storage, or outsourcing of various operational functions. These transfers have been authorized by the CNDP when required, under the corresponding numbers:
No. | Processing | CNDP Declaration/Authorization | Foreign Processor for Tool Management, Hosting and Storage | CNDP Authorization for Foreign Transfer | |
|---|---|---|---|---|---|
1 | Management of prospects (Newsletter and emailing) | Receipt n° [_] | Experience, 128 rue la Boétie, 75008 Paris | Authorization: In progress | |
2 | Management of bookings for Relax Hotels and contact handling | Authorization n° [_] | Sabre Corporation, Main Airport Center, Unterschweinstiege 2-14, 60549 Frankfurt am Main, Germany; and DUVE, 20 Avenue Kléber St, Paris, 75116, France | Authorization: In progress | |
3 | HR management (EXPERIENCIAH) | Authorization n° [_] | SAGE, Newcastle upon Tyne, England, UK | Authorization: In progress | |
4 | Management of job applications for Relax Hotels | Authorization n° [_] | Teamtailor, Östgötagatan 16, 116 21, Stockholm, Sweden | Authorization: In progress | |
5 | Cookie management | Receipt n° [_] | N/A | N/A | |
6 | Partnership request management | To be defined | To be defined | To be defined | |
7 | Information request management (CHATBOT) | To be defined | Quicktext, 64 Rue Jean-Pierre Timbaud, 75011 Paris, France | Authorization: In progress | |
8 | Marketing and Customer Service Communications | To be completed after the declaration | Meta / WhatsApp (USA) | Declaration: in progress |
YOUR RIGHTS
In accordance with Law No. 09-08 promulgated by Dahir 1-09-15 of February 18, 2009, relating to the protection of individuals regarding the processing of personal data, you have the right to access, rectify, and oppose, for legitimate reasons, the processing of your personal data. You may exercise these rights by sending an email to [email protected] or by mail to: Experienciah Hotels & Resorts, Angle Avenue Annakhil and Bd Addolb, Suncity Project, Building B, 4th floor, Rabat.
UPDATES
This charter may be updated at any time to reflect changes in our practices or legal and regulatory requirements. You will be informed of any changes to this charter via notification sent by email. It is your responsibility to review the current version, particularly before making a reservation at any of our establishments.